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Taking Responsibility

We’ve stood for the earth since 1983 and believe beauty and responsibility go hand in hand.
Our interdependence with the planet drives our purpose of contributing to a good life for all, where diversity is celebrated in all its forms and responsibility is embraced.
At Davines, sustainability is at the heart of everything we do. We’re dedicated to creating products, relationships and experiences that respect our environment and community and show that businesses can be a force for good.

Creating Beauty that Regenerates Ecosystems

Beauty goes beyond surface-level; it is earth deep. That’s why we craft formulations that respect your hair and the biodiversity of our planet.

We’re committed to preserving natural ecosystems, investing in regenerative organic agriculture and using innovative ingredients of natural origin. Here is how we’re making this possible.

Low impact formulations
Low impact packaging
Supporting and Engaging People and Communities
B Responsible
Our Annual Impact Report

Regenerative Organic Agriculture

As of 2024, Davines obtained ROC® certification for the European Regenerative Organic Center (EROC), the heart of our regenerative ingredients and one of our methods for restoring soil, sequestering carbon and upholding our ecosystem’s biodiversity.We have also supported 16 farmers in achieving the same certification and introduced 18 Regenerative Organic Certified™ active ingredients into our products.

Low Impact Formulations

Low Impact Packaging

Reduce, reuse, recycle - three words that capture our packaging ethos.

From bottle to box, our packaging is made with circularity in mind, following 6 eco-design principles.

1. Use less material

Lightweight designs mean fewer shipping emissions.

2. Simplify product design

Fewer complexities make it easier to recycle.

3. Prioritize recycled and renewable materials

We use FSC paper, recycled plastic, bio-based plastic and recycled aluminum.

4. Facilitate recyclability

We opt for mono-material packaging and educating consumers on best practices.

5. Promote reuse/refill solutions

We continue to expand our offering of eco-friendly, refillable shampoos and products.

6. Optimize logistics to reduce emissions

Better arrangements and systems lead to more energy-efficient shipments.

We actively support plastic collection initiatives, working with partners towards the removal of plastic waste in an amount equal to the plastic packaging we sell.

In 2024, we removed 866 tons of plastic. Since 2021,

2568 tons of plastic waste

have been collected from the environment.

Supporting and Engaging People and Communities

B Responsible

Davines has been a B Corp since 2016 and, starting from 2019, both our Italian headquarters and our U.S. branch have become Benefit Corporations.Being part of the B Corp movement and existing as a Benefit Corporation means we run our company differently from traditional business models. For us, business is a force for good. Our measure of success comes from our dedication to having a positive impact on the planet and its people.

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